I am a huge fan of Mod Cloth. I used to lust over their clothes before they offered a plus size section, and now that they do, I want to bathe in their stuff. It is trendy, fashionable and actually built for plus size women. And especially plus size YOUNG women. This has been my biggest complaint of plus departments in 90% of stores, specifically Kohls. I don't shop at Kohls because they apparently assume that if you are over a size 14 you are also 65. Anyhoo- not my point.
I was watching Good Morning America this morning (something I never do, but since I am sick it was something to watch in bed) and they mentioned that Mod Cloth had taken a pledge to not photoshop their images, at least to a point where it changes the model's size, shape or skin color. To this I say bravo! I am so happy that a company I admire is taking a stand against ridiculous photoshopping (looking at you Target) and embracing that every woman looks different, and that their customers WANT to see that! Gotta say I LOVE it.
And, according to this Time article, Aerie (the underwear part of American Eagle) is also taking a pledge against photoshopping and using more imperfect women in their photos. Woop! I don't even care that they aren't plus sized, any step in the right direction is fine by me.
How do you feel about photoshopping in fashion? Plus size or otherwise. As a woman with a less than perfect body, I love to see photos of women looking awesome with less than perfect bodies. For example I went over the Aerie website and on the front page saw a beautiful girl who was toned with stretch marks! THANK YOU! :D